One way or reciprocal links?

There are a lot of confusion in people’s mind about one way links and link exchanges and their effect on the rankings. People often ask which one is going to give me better results, reciprocal links or one way links. Reciprocal linking means you to link someone, say, about La Jolla restaurants, and he links back to you with a related topic. However, Google and most of the other major search engines are looking for organic linking, therefore they do consider these type of links as less important. Whereas one way links are the incoming links to your site from the sites to whom you don’t link to, this type of links are seen as natural by the search engines and thus they give you more importance.

So are reciprocal links useless? The answer is no, reciprocal links are easy to achieve than one way links. They are less important but are still important, as we know that every link counts. So the main criteria should be to get as many one way links as you can but you should also not reject an opportunity to get reciprocal links.