The power of inbound links and anchor text

John Scott has written a blog post on the importance of inbound links and anchor text for your website when doing SEO (Search Engine Optimisation) in order to be ranked high up in the search engine list as well as for the Google spiders to track your website and give you a good PageRank in their next update. Here is a short excerpt from the article:

Successful search engine optimization employs many factors. However, one of the most important factors is the anchor text of inbound links. Because Google, among other search engines, puts a significant amount of weight on the anchor text of inbound links, anchor text can be a decisive factor when going after top ranking on extremely competitive search terms.

Precisely how powerful is anchor text of inbound links? It is entirely possible to achieve top ranking for extremely competitive keywords without any hint of on-page-elements SEO.

One of the ways to get inbound links is to submit your website to a web directory, such as Emporium Directory, we are a general web directory containing quality and hand-picked listings at affordable rates. Submit to our directory to increase your backlinks, popularity and traffic.

Some common SEO terms

Here are some common terms used in Search Engine Optimisation (SEO) which I feel those who are beginning to go into it should know. This information will certainly be useful if you are going to submit your website links for link exchange programs or web directories such as Emporium Directory.

Anchor Text –- The visible text displayed for a hyperlink.

Hyperlink — A link in a document to information within that document or another document. These links are usually represented by highlighted words or images.

Back Link -– Any link on a page that points to the page that contains the information. This link is also called an inbound link.

Link Farm -– A group of separate websites interlinked and primarily used for the purpose of increasing link popularity or PR for a website.

Spiders -– Software programs that scan the internet. Others names used for the programs are “bot” and “robot”. The programs have different purposes. Some of the programs are use to index (collect information) on websites whiles others are used for purposes such as collecting e-mail addresses.

Stop Words -– These are words that are ignored by search engines when indexing web pages. For example, “the’ is a stop word.

Splash Page –- Introduction page to a website that is primarily graphics with very little or no text. This page is also referred to as a Flash Page.

SERP –- Abbreviation for Search Engine Results Page, which refers to organic search results displayed from a search engine query.

Organic Search Results -– Search engine query results that exclude paid search listings. Organic search results are listed for free by the search engines.

Sabahan.com appears in Google Adsense

I was perusing the pings in Project Petaling Street recently and I notice this Adsense ad right in the middle.

Looks like our very own Sabahan SEO guy, a blog which I visit often for monetizing tips and latest tech news, has placed his ad via the Google Adwords programme. I have been toying with the idea of placing our directory for Google Adwords, seeing this has given me the impetus to really consider the idea seriously. I guess it will not be long before you see Emporium Directory advertised in your Google Adsense ads

PageRank checker tool

Well, do you know that Web Ahead Web Directory has a Google PageRank checker tool that you can use to check your site/blog PR? Do check it out (pun not intended), its really one of the best tools there is out there.

Create your traffic explosion!

Do you want to know how to increase traffic to your website? Let’s face it, we all want more traffic. More traffic increases our opportunities for sales and generating leads. There are a lot of traffic tactics on and off the Internet. The real question is which ones work and which ones don’t.

Well, Jacob Stein is going to help you get to the bottom of that question as he interviews some of the top traffic Gurus. Just go here, and claim your free mp3 audio interview.